60 Seconds Elevator Pitch

essay writing

Hi, my name is Coby. I am a sophomore student in NY University, pursuing Marketing. I hope to join Google’s marketing team. In the wake of changing the technological environment, which continues to alter behaviors’ consumption, I have learned that online presence is critical to keep a brand relevant and competitive. I was working with the best writers to get the perfect resume, they could even write my essay for me. I have gained an adequate experience in social media marketing, especially from my first internship program at Innocent Drinks. My interest lies in helping organizations move from traditional marketing strategies to digital media platforms. I would like to help your company create networks on Facebook, Twitter, and Snap-chat and integrate them with the company’s website to engage with existing and prospective customers. I am passionate about the use of social media to promote brands, products and services, and engaging with pools of clients. In our internship program at Innocent Drinks, my team helped the company increase its social media presence and gather information including consumption patterns and behaviors, and the changing customer preferences. My career goal is to help organizations adopt new marketing tools, especially the use of social media and other platforms such as Google and Apple.

A Constructive Critique from My Colleague

Wow, I have to say that you are on the right path toward setting your feet in the organization. You mentioned your name, general occupation, experience at innocent drinks, and your achievement in helping the company increase brand awareness through social media presence. That is perfect, I would say. Nevertheless, your facial expression when delivering the pitch is non-impressive. You seem nervous and embarrassed. Try to feel free and manifest courage. Let your audience see the information you give as an accurate reflection of your story. Tell it as it is. Otherwise, your employer might notice your insincerity.

The Impact of Hourly Rounding on Falls


PICO: In older adults, how does hourly rounding impact patient falls compared to bed alarms?

Falls are a major problem in the healthcare as they the leading cause of nonfatal injuries and injury-related hospitalizations in America (Goldsack, Bergey, Mascioli, & Cunningham, 2015). In older adults, over 1800 lives are lost each year due to falls and fall-related injuries and those who survive sustain injuries that can result in permanent disability (Ogundu, 2016). Hourly rounding is increasingly being used in healthcare to promote a safe environment by fostering frequent interaction between caregivers and patients. If this concept can reduce the rate of falls, the risk of accidental injuries will be decreased, and considerable cost-savings can be realized.

In 2015, Hope medical center needed a solution to improve the then bed alarm after it was discovered that they did translate into fewer falls. Even though the alarms were expensive they did not give much return; there was no significant difference in the fall rate or injurious falls. However, after the implementation of hourly rounding, there was an average of 34% reduction in patient falls especially the elderly.

The findings demonstrate that hourly rounding can reduce the number of falls which translates to fewer injuries and considerable cost savings. According to research, the overall cost of fall injuries for the elderly exceeded $19 billion in 2000 (Hicks, 2015). The study also projects that by 2020, the annual cost of fall will exceed $54 billion. These costs are bound to weigh heavily on the patients and their families. As can be seen, hourly responding has a profound impact on older adults, and as such, every effort should be tailored to improving the environment in which the strategy is being used to improve patient safety and satisfaction.