Organizational or corporate culture refers to the values and behaviors that lead to the unique social and psychological environment of a corporation. It encompasses what the corporate expects, experiences and the values that hold it close to its employees. Culture has its basis in the beliefs, attitudes, customs as well as the rules that are developed over time and is valid for use within the organization. The organizational culture has a substantial impact on the organization as well as on the management. Corporate culture impacts on the productivity as well as the performance. It gives guidelines on the issues like customer care and service, the product quality also safety, the attendance and punctuality for the environment.
Organizations often exhibit their values through mission statements, slogans, or adverts. The leaders also portray the culture of the organization from spoken words and doings as well as motivation compliances. A corporate culture usually is determined by the values, industry and the business environment of its founders. The attributes such as the national culture, the vision, and behavior of the seniors in the corporation are also an important factor.
There are some characteristics of a corporate culture that are defined. According to Chatman and Jehn, 1994, seven critical characteristics define organizational culture. They include innovation, stability, the orientation of the people, orientation of outcome, detail orientation, easygoing nature as well as team orientation. A strong organizational culture is achieved when the core values of the dominant culture are significant to some employees in the corporation.
This paper seeks to use Google as a case study and analyze its organizational culture and also note how its corporate culture has led to its success. Google forms part of the most renowned corporations in the world of business in a way that most the Google users refer to ‘googling’ as the act of searching pieces of information on the Web. It just began as a student project for students at the University of Stanford in the year 1996. By 2009, Google was one of the most searched Webs on the internet with at least one billion people searching the Web daily unlike other Web platforms like Google Maps, Picasa, Gmail, MySpace, among others. It grew from around ten employees to a record 10,000 employees working in its Web globally in the year 2009.The following discussion will give an insight behind their success. Google has strived to achieve its best by operating reliable guidelines that attributed to its founders. In a world where there are numerous search engines, Google was the first company that placed its customers at the fore.
Their mission statement concludes that they are committed to meeting the needs of their users. In a field where most of the companies concentrated on marketing and advertising their sites, Google went ahead to present a blank page to the users with only a company logo and the search box. It shunned the habit pop-up advertising since it was annoying to the customers. They went on to insist on advertising their businesses by clearly marking it as a sponsored link. By putting the customers first and making them get improved user experience was significant for their success.
Google also resorted to making the employees happy as a fundamental value at the core of their mission. It created a spectacular environment that seeks to motivate, attract, and retain the best employees in the field. Google was ranked position one company to work for by the Fortune Magazine in 2007. It was not peculiar since it exhibited from the way Google treats its workers. Many employees confess that since they began working for Google, they usually gain about 10 to 15 dollars. The workers in Google have access to recreational facilities like gyms, showers, video games, on-site child care as well as doctors. There is a paternal leave granted to fathers for four months with three-quarter full pay. It also gives 500 dollars to the families with a new baby. This treatment makes the workers stay in an environment where they feel a proper treatment. It also makes the employees feel that they are working at spectacular and serene environment distinct from various conditions that they could have worked previously.
The company encourages taking risks and innovativeness of the workers. Risk taking and innovativeness achieved through congratulating and commending an employee when he or she makes a mistake in the operation of the Web. This company exhibits the aspect of innovativeness is displayed in the way Google is open to change and the propensity to experiment and take risks amongst the employees. The rationale is that risk-taking will spawn innovation as compared to being cautious and end up doing too little. The character of acting very fast and accepting the resultant cost of employees making mistakes as a natural result of working on the cutting edge well explains the reason Google is far ahead as compared to leading competitors in the Web like Microsoft and Yahoo. Currently, the company is faced with challenges of expanding to new fields outside the Web and search engine commerce. For purposes of innovation, Google encourages the engineering fraternity to take 20 percent of their time working on their ideas.
Decision making also reflects the culture of organizational culture. Decision-making in Google is through teamwork. The company management in the company is the work of a triad: Larry Page, Sergey Brin, and Eric Schmidt, who leads the company consensus. To sum up, the company’s decisions are not arrived at by the senior persons in charge and implemented from top to down. In ordinary cases, there are small teams which tackle each problem and then the workers try to influence each other by use of personal and rational persuasive methods using applicable data. Gut feelings have little impact on the direction and fate of the decisions that are formed. For the purpose of facilitating teamwork, the workers work from a central and open office where the private rooms are given to a select few.
The company emphasizes on recruiting smart individuals who in most instances may be difficult to work with a company like Google. Therefore, hiring is an exercise conducted with lots of seriousness. The candidates are asked to write essays on how they seek to work in Google and achieve their goals. In recent, they targeted on new workers by the use of billboards that featured exclusively on teasers as well as directing the potential candidates to a Website where they are subject to more teasers. A single candidate is subject to eight interviews on separate occasions. Through this rigorous process, Google can select workers that will be in a position to share the values of the organization, perform highly and be accepted by other members of the Google community.
To sum up, the corporate culture is a set of shared assumptions, beliefs, and the values of the organization acceptable to the greatest number of members of an organization. The culture channeled by both explicit and implicit ways. The people who come to an organization must, therefore, be able to assimilate into the cultural issues of the corporate. The veteran workers should be well versed with the change in cultures especially the change regarding leadership. A sturdy aesthetic embedded in the strategic plan of the organization and adapted to the variations in the environment enhance a long-term financial performance of the organization.